It's amazing to see the evolution of 'Big Data' technologies - NoSQL, Document Databases, and Hadoop ecosystem, from batch computing to real time computing and the V's progression - volume, variety and velocity. Currently, it is the value!.
In this post, I will focus on some value attributes of Big Data.
To start any journey to find something either one has to have some experience to explain or has to experience the journey itself. I will start with my favorite quote - 'The value is in the eyes of the beholder!'
That's very true. Ask Google, Facebook, Twitter, LinkedIn or Yahoo to name a few to show the value of Big Data. You will be surprised to hear the answer.
I was often faced with questions like how valuable is this technology?, which one is the right tool? or how can my organization build this capability? etc. Answers to these questions are NOT easy!
To answer the value question, the first thing to understand is the target audience whom we are trying to answer - are we talking to the audience of a tangible asset company or intangible asset company. It is relatively easy to answer to the former one.The companies I have mentioned above also comes under the tangible ones.
Lets deep dive into the value aspect. There is a rush these days into Analytics without really exploring or knowing the true nature in 'Big Data'. I will list a few of these here:
1. Hardware Infrastructure: Ask a company which is running with 99% of disk capacity, the value for this company is in storage optimization solution.
2. Backup: Ask a company which lost its data due to unexpected event, the value is in back and recovery solution.
3. Security: Ask a company where data breach happened, the value is in hardening the access or a security solution.
And the list goes on and on like performance, SLA, access management, enterprise integration etc etc. There are many such cases where value can be seen and explained before we jump into Analytics infrastructure.
Bottomline: The value is proportional to your need and is in the eyes of the beholder!